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The brand’s biggest fans and insiders share their favorite memories over the years

Fifty years at avant-garde of footwear is enough time to produce a seemingly endless stream of memories.

For half a century, Nike, founded in 1972, has found ways to connect with consumers through innovative product, gripping storytelling and making the most of the moments. So much so that shoe and fashion enthusiasts have favorite personal memories that mark important moments in time, rarely with an overlap.

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Below are the favorites memorabilia from nike over the years of some of the biggest and most respected names in sneakers.

Point Deon

“My mother had given me money to buy a pair of shoes and the ‘Military’ [Air Jordan] The 4 had just come out, they were on the Decathlon rack, and the Bo Jackson [Nike Air] Trainer SC which came out at the same time. I bought the Bo Jackson Trainer instead of the “military” Jordan 4s. I loved Michael Jordan, but I was a Boston Celtics fan, so I didn’t have that love that a lot of other people had because he crushed us and gave us hell. I bought the Bo Jacksons because I thought it was cool that he played two sports and the colors were unique. All my friends gave me shit. They were on me to go the other way with the “Military”, but I liked them, I didn’t hesitate, I was like, “This is the one I want”. At that time Bo Jackson had energy and cross-training was a huge thing, everyone in the world was doing all this cross-training stuff, so I got caught up in the hype. And I loved them, I thought they were cool. I still own several Bo Jackson to this day.

TJ Keasal

TJ Keasal's “Make Yourself” tattoo.  - Credit: Courtesy of TJ Keasal

TJ Keasal’s “Make Yourself” tattoo. – Credit: Courtesy of TJ Keasal

Courtesy of TJ Keasal

“My favorite Nike memory is the internal switch that flipped seeing Nike’s ‘Make Yourself’ women’s campaign launched in 2010, an inspirational collective of strong women, who instilled the message, ‘You are all yours. . Do your body. Make your life. Do it yourself.’ I carry this message with me along my right ankle so as not to let fear act as an Achilles’ heel to my success. Inspired by their campaign, I hoped to inspire other women, by making mine, as a reminder that you can be as strong as the women you admire in life.

Henry Francois

“It may be recency bias, but I think last year might be my favorite personal Nike story. On Tuesday, September 28 at 4:05 p.m. my friends send me a link from SNKRS that reads: Just Dropped It was the Nike x Off-White Air Force One “University Gold” Knowing it would be long I clicked on the link and selected Considering how lucky I was on this app, or rather lack thereof, I was in complete shock when I received the Got Em notification for this instant classic shock drop.

Ricky Shoebio

“My favorite Nike moment was seeing the ‘Freestyle’ ad air during the 2001 NBA Finals. It was the perfect storm, honestly. The street ball was huge at that time. You had a final with two guards iconic dynamics with Kobe [Bryant] and AI [Allen Iverson]. And that aired in June, so summer hoop and working on your grips was really a thing. This ad not only resonated with me at that time, but came full circle as someone who now creates campaigns with these brands. It impacted how I saw things forever and what I knew was polarizing when it came to commercials.

John Gotty

A photo of Michael Jordan at a Nike event, photographed by John Gotty.  - Credit: Courtesy of John Gotty

A photo of Michael Jordan at a Nike event, photographed by John Gotty. – Credit: Courtesy of John Gotty

Courtesy of John Gotty

“Standing within 15 yards of Michael Jordan at a Nike event and taking pictures of him surrounded by a crowd of kids is definitely very important. I swear he had a halo floating around him. Can Maybe that glow was natural, but more than likely it was the effect of years of awe inspired by the larger-than-life mythos the Swoosh created.

James Whitener

“Nike is his people. The thing about Nike that I love, and that’s why they’re so good: the people are so strong that they stand the test of time. Nike is an ideal of what can be. Don’t think of the product, think of the idealism. When the going gets tough, who they are is reinforced based on the people who are there. They were able to last 50 years because there is continuity, there are always people there who keep the company going for the right reasons.

Jazerai Allen-Lord

“When I was 20 I collected SB heavy and I remember camping for ‘De La Soul’ High School because they were one of my favorite bands growing up and I had to have the shoes. Flash forward years later I met Pos [of De La Soul] on SneakerPlay, and we started talking about sneakers on Twitter and developed a working relationship and friendship that continues to this day. When Girls Got Kicks came out and I was wearing his shoes, he made me sign the book for him. Such a full circle, an iconic sneaker moment for me.

Izzy Lugo

“Weird on Purpose” Izzy Lugo, founder and host of the podcast, at Nike headquarters in Beaverton, Oregon, in 2019. - Credit: Courtesy of Izzy Lugo

Izzy Lugo, founder and host of the ‘Strange on Purpose’ podcast, at Nike headquarters in Beaverton, Oregon, in 2019. – Credit: Courtesy of Izzy Lugo

Courtesy of Izzy Lugo

“My specific Nike memory that shines through is my trip to HQ in 2019. It was my first time on campus and I was blown away. Seeing the different buildings and meeting different people was awesome, but what stood out to me , is that when I arrived people knew me and my podcast. It was wild. They didn’t know that the trip helped cement the fact that I was onto something and it’s a mainstay of my trip today.

David “Kari” Daniels

“My favorite Nike the memory is when my cousin bought me the ‘Black/Orange Peel’ Nike Zoom GP 2 as a welcome gift for moving to New York. We were broke and all I had was a broken pair of Reebok Classics. I felt invincible when I put these sneakers on.

Marissa Hill

“My favorite Nike memory is finally being able to afford my first Jordan, a Jordan 14 Low ‘Cerise’, 50% off at my local retailer. [Nike] exit while growing up. I had worked so hard to afford a sneaker to match my volleyball team, but being able to get a Jordan after working hard at a young age is a memory I will never forget.

Robbie Falchi

“I’ll have to keep it until the new school with ‘The Block’. [LeBron James’] denial of André Iguodala in Game 7 of the 2016 NBA Finals. Wearing the [Nike] Soldier 10, LeBron had the greatest defensive play in Finals history to complete the greatest comeback in Finals history. I have a pair of these Soldier 10s and I get goosebumps thinking about these shoes and this streak.

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